Director of Marketing & Communications

The Director of Marketing & Communications plays a critical leadership role at the Salina Family YMCA. Reporting directly to the CEO, this position leads strategy and execution for all marketing, communications, and storytelling initiatives, aligning messaging across departments, building community awareness, and strengthening the YMCA’s impact and identity across Salina and beyond.

This role collaborates closely with our internal departments (Youth Development, Membership, Wellness, Aquatics, Facilities, and Finance), and works in partnership with the MSAY Marketing Team to support high-quality creative work, brand consistency, and meaningful engagement with current and future members.

• Provides consultation for all aspects of the marketing and communication delivery for all program and membership services.
• Analyzes and develops strategies for target markets.
• Works closely with officers of the organization on communication strategies and risk mitigation.
• Is instrumental in developing effective community collaborations and develops strategic marketing and public relations strategies and ensures all brochures and communications meet member needs.
• Prepares strategic vision to contribute to the long-term goals of the association.
• Develops effective working relationships with service groups, community organizations and companies, including making presentations.
• Helps to recruit key staff to the work of the Y with an eye toward staff who will further the mission and values in YMCA program delivery.
• Supervises the marketing and communications team and effectively facilitates a formal annual performance review process and recommends merit changes.
• Communicates YMCA goals and objectives to branch staff in order to create organizational synergy to achieve long range objectives.
• Work and collaborate with multiple marketing and communication vendors.
• Visits all branch sites for program quality and develop recommendation for improvement.
• Reviews and oversees the YMCA website and ensures content is up to date and the website is meeting current market trends.
• Be on call for any emergencies.
• Serves as a member of an Executive Team and supports the overall objectives of the Association.
• Ensure all programs have measurable standards and best practices that are not only documented but evaluated annually. Benchmarks are developed and monitored for quality improvements.
• Ensure all programs have measurable standards and best practices that are not only documented but evaluated annually. Benchmarks are developed and monitored for quality improvements.
• Understand the tone and voice of the YMCA and be able to translate it into effective marketing materials for specified program areas and manage online brand and product campaigns to raise brand awareness.
• Participate in cross-functional meetings with Y staff to maintain positive and productive relationships between the marketing department and YMCA departments.
• Assist in planning and execution of Y events.

• A college degree in a related field is preferred with 4 or more years of operations experience and demonstrates success in staff supervision, teamwork, development and implementation of innovative concepts and collaborations.
• 2+ years web product management or web product marketing experience.
• 2+ Years of experience in Digital Marketing.
• Excellent written and verbal communication skills.
• Knowledge of video and picture editing software such as Adobe.
• Understand and be knowledgeable in all marketing and communications strategies and platforms.
• Must have a proven track record of strategic thinking, influencing others, and responding to multiple priorities.
• Ability to self-direct, prioritize and work independently on assigned tasks.
• Incredible attention to detail.
• Ability to follow and enforce strict branding guidelines to ensure consistency.

• Employee Assistance Program 
• Retirement contribution after eligibility is met